Privacy PolicY


Alyfe Corporate Public Facing Website Privacy Policy: Updated July 2019

Welcome to the Rite Bite Inc., DBA Alyfe Wellbeing Strategies (referred to herein as “Alyfe”, “us”, “our” or “we”) corporate public facing Web site (the “Site”). This privacy policy (this “Privacy Policy”) applies only to our corporate public facing website, which you are currently visiting.  If you are a participant in an Alyfe wellness program through a sponsoring employer or otherwise, refer to the specific privacy policy within the Alyfe portal.

This Privacy Policy explains how we collect, use, share, and protect your information when you visit our Site.  Please read this Privacy Policy carefully and be aware that by accessing the Site you agree that you have read this Privacy Policy and that you accept and agree to the Site’s Terms of Use described here.  If there is any conflict between this Privacy Policy and the Terms of Use on any matters relating to the privacy of your personal information, the terms of the Privacy Policy will prevail.  By accessing or using the Site you consent to this Privacy Policy.

Alyfe respects and protects your privacy as a visitor to our Site. This Privacy Policy describes our practices regarding your information.

The Information We Collect and How We Collect it

Personal Information. Alyfe may collect your demographic information or other information about you, such as your image, name, phone number, and email address, if you submit an inquiry on the Site, respond to a request for a testimonial to be posted on the Site, or otherwise give us your information or information about you.  It is your decision whether or not to provide us with this information.  At any time during your use of the Site, you can decide not to provide us with your personal information.

Personal Health Information.  Alyfe does not seek to obtain any individually identifiable health information, or protected health information (“PHI”), from you from the Site.  Do not provide us with any of your or anyone else’s PHI, or other health information, under any circumstances through the Site or in any inquiry or response related to the Site, such as in a response for a testimonial.  If you provide us with health information, through a response to a testimonial or otherwise, this information is not PHI, and will not be considered PHI by Alyfe, and may not be treated in accordance with the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).   

Cookies. Alyfe uses passive tracking mechanisms called “cookies” to track visitors as they use the Site. Alyfe uses cookies to enhance your online experience, and to learn how you use our Site so we can improve the quality of information and resources available.

United States Operations

This Site is controlled and operated by Alyfe from its offices in the United States. We make no representation that our use or disclosure of your information will comply with any foreign law.  Your use of or access to this Site should not be construed as Alyfe purposefully availing itself of the benefits or privilege of doing business in any jurisdiction other than United States.  You do not benefit from any foreign law related to protection of your information when you access or visit our Site, or provide us with your information.  If you live, reside, or are outside of the United States, do not provide us with any of your information. 


How We Use and Disclose Your Information

When you provide us with your information through our Site, we may use that information to contact you.  We may also use your information to provide us with information regarding our programs, such as whether or not your experience with our programs and the Site are positive or negative.  If you provide us with a testimonial regarding Alyfe programs to be posted on the Site, we may use and disclose that information in sales presentations, marketing, advertising, or in any other way to promote our products and services.  You consent and agree to allow us to disclose and display your information, including your image or picture, your name, and your testimonial on our Site or in any other manner.  If you provide us with a testimonial to be posted on the Site and you provide us with the name or logo of your employer, you represent that you have received proper permissions for Alyfe to display the employer’s name and logo on the Site.  If at any time the employer requests that we not display their name or logo, we will remove those from the Site.  You can choose to revoke your consent to the use of your testimonial, image, or other information at any time, and Alyfe will make efforts to comply with your request.  Please note that if you revoke your consent to the use of your information, such revocation will not be effective for any advertising, marketing, or other disclosure that has already been distributed or that cannot be deleted, removed, or retracted.   

We may disclose your information to third parties when we believe, in good faith and in our sole discretion, that such disclosure is reasonably necessary to (a) enforce or apply the Terms of Use of the Site or our services, including investigation of potential violations thereof, (b) comply with legal or regulatory requirements or an enforceable governmental request, (c) protect the rights, property or safety of us, our users or other third parties, (d) prevent a crime or protect national security, or (e) detect, prevent or otherwise address fraud, security or technical issues. 


E-mail, Text and Unsubscribing

Alyfe and its agents may use e-mail or SMS text to send you notifications about programs and services available to you.  By submitting your telephone number and/or email (which submission you understand and agree to constitute making an “inquiry” to Alyfe and its affiliated entities), you accept the terms of this Privacy Policy, and you expressly consent to receive these e-mails, texts, or phone calls from us or our agents at the e-mail address or phone number that you provided to us whether or not you are on the Do Not Call list (federal or state). In addition to these general program e-mails, calls, and texts, Alyfe or its agents may send you targeted e-mails or texts to notify you of programs that may be available to you.  You may unsubscribe from emails or texts at any time.  Please note that unsubscribing from Alyfe targeted e-mails and/or texts will not affect e-mails or texts you receive from Alyfe and its agents that are sent on behalf of your sponsoring employer or plan (if applicable).  By including your telephone number and/or email address in any submission to Alyfe, you are extending an express invitation and providing your express written consent to Alyfe and our agents and service providers (i) to contact you by telephone at the numbers you have provided (including through auto-dialed, pre-recorded, artificial voice, and/or text messages); and (ii) to contact you by email at any email address you provide. You agree that Alyfe has obtained your consent to receive a prerecorded message call in a manner permitted by the Electronic Signatures In Global and National Commerce Act (E-SIGN Act).

Transparency and Choice

If you so request we will correct any errors or remove your information from the Site.  Even if you request that we remove your information from the Site, we may continue to store, use, and disclose your information as required by law.  Removal of your posted content may not ensure complete or comprehensive removal from our computer systems. If you would like your information removed from the Site, you can contact us as indicated in the “Contact Us” Section below.


How Alyfe Protects Your Information

In order to protect your information, we utilize the following security measures:

Whenever information is transmitted to or from our systems, it is encrypted using Secure Sockets Layer (SSL) technology, the standard for secure communication over the Internet.

Information is stored on Alyfe’s servers behind a firewall, a device that is intended to prevent unauthorized users from accessing data on our servers.

Despite our precautions there is always some risk that an unauthorized third party may find a way to thwart our security measures.

Third Party Links

Please be aware that the Site may contain links to websites that are not operated by, affiliated with or endorsed by Alyfe. Because these third-party sites are not under our control, we cannot be responsible for them, and this Privacy Policy does not apply to the privacy or security practices of those sites. Information you disclose once you access those other sites is not subject to this Privacy Policy. We encourage you to review the privacy policies of these linked sites for an explanation of how they may use your information. Please note that whenever you allow your personal information to be shared with a third party to communicate with you (including Alyfe), your information will be subject to that third party’s privacy policy.  If you later decide that you do not want that third party to use your information, you will need to contact the third party directly.  You should always review the privacy policy of any party that collects your information to determine how that entity will handle your information.

Changes to the Privacy Policy

From time to time, Alyfe may change this Privacy Policy and our privacy practices because of changes in legal or regulatory requirements, in our business practices, or for any other reason. When we do, we will post a revised Privacy Policy on our website. Please review this Privacy Policy often to review any changes. 

Contact Us

If you have questions about this Privacy Policy, any of Alyfe’s services, or if you would like to receive information about Alyfe, please contact us at:

Phone: (866) 668-7483
Or by writing to:
Alyfe Wellbeing Strategies
Attention: Legal Department 
171 Green Meadows Drive South
Columbus, OH, 43035