What's your "why" ? -Angelee Richards

Unlike animals, which are driven simply to survive, we humans crave more from life than mere survival. Without answering the question, ‘Survival for the sake of what?,’ we can quickly become distracted and filled with a quiet sense of despair. There is an alarming increase in the rates of drug and alcohol abuse, depression, and suicide. Likewise, a quick glance at employee engagement statistics points to a crisis of purpose and meaning on an unprecedented scale. Though we may be wealthier today than at any time in history, there is clearly a marked difference between ‘well off’ and ‘well-being.’

What gives your life purpose and meaning?

Every day decisions are made based on what we think about ourselves and the world around us. We are often motivated by something greater than ourselves, which ignites a fire within us and drives our decisions…the power of our why.

Throughout the year we will be highlighting one Alyfe team member to find out more about their “why” and what inspires them.

Angelee Richards, Director of Client Services 


What drives your life choices and makes you come alive?

When you are working toward things that inspire you, it literally makes you feel more alive… I’m talking about a why that moves up the food chain from being about you, to being about something bigger than you. It’s about connecting with what you’re passionate about and focusing your attention on endeavors that put a fire in your belly.

For most of my life my driving factor has been helping and pleasing others.  Does this make me feel good? Well of course.  Does this truly make me “come alive?” Honestly– not really.  It wasn’t until I took a hard look at where I was in my life did I realize that while I love helping other people, I was doing everyone a disservice because I wasn’t helping myself.  I began a self-discovery journey when my youngest son was born and I turned the magic number 40.  I started to invest in myself through personal development and self-care. My journey has included mental, emotional and physical well-being.  Now, when I think of what makes me come alive, I can say with sincere honesty, because I believe it and am living it….  Being silly with my kids, having fun with my friends and family, being an example of my faith, being challenged in my career, a good podcast and being able to serve others wholeheartedly.

What are your innate strengths?

Your element is the point at which natural talent and skill meets personal passion. When people are in their element they are not only more productive, but they add more value and enjoy more personal and professional fulfilment.

I love working with others, helping and teaching them to grow, to push themselves, and use their own talents and strengths.  If I can provide leadership and coaching through encouragement, by challenging others to be the best version of themselves, this is where I thrive.

What makes you passionate about Alyfe and motivates you to come to work each day?

I began my personal well-being journey several years ago and I can truly say that the values, mission and vision of Alyfe is in alignment with my own.  To find an organization that lines up with my personal values is amazing, and the fact that they also encourage me to be authentic and to use my strengths and talents is a blessing.

How will you measure your life?

People who don’t stand for something, can easily fall for anything. Deciding how you want to measure your life means making a stand for something and then living your life in alignment with it.

I will measure my life by how I have been able to make a positive impact on others, mostly my children.  I try to look at the good in life, even though things don’t always look so good on the surface.  I try to be an example of positivity, hard work and living my life faithfully so that I am a true example.  Sometimes words can get in the way but my actions will reflect how I want to be remembered.

If you had to write a personal mission statement that inspires you to create the life that you want, what would it be?

To live a life filled with gratitude, faith and always bring the joy to everyone and every situation by being truly authentic.  I’ll be me and you be you.

What’s YOUR “Why?”

Do this exercise for yourself; answer the above questions to find out your personal why. Only when you know your “why”, will you find the courage to take the risks needed to get ahead, stay motivated and move your life onto an entirely new, more challenging and rewarding trajectory.

“He who has a why can endure any how.”   – Friedrich Nietzshce (German Philosopher)


Alyfe /ah-life/

Alyfe is what happens when you find the “y” in life.
It’s transformative.
It’s living to the fullest.
It’s the endless pursuit of well-being.
It’s the path to your true potential.
It’s Alyfe. Well Lived.

Transformative Well-Being.
That’s the promise of Alyfe.